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MAVEN ANALYTICS YEAR IN REVIEW 2023

2023

  • OUR MISSION

  • •

LIVING OUR MISSION

LIVING OUR MISSION

If you've been around the Maven Analytics community for a while, you've likely heard us talk about our mission – empowering everyday people with life-changing data skills.
If you've been around the Maven Analytics community for a while, you've likely heard us talk about our mission – empowering everyday people with life-changing data skills.
If you've been around the Maven Analytics community for a while, you've likely heard us talk about our mission – empowering everyday people with life-changing data skills.

This mission drives everything we do – the products we build, the people we hire, the content we produce, and the way we support our students and teams. It's our heart and soul, and the north star that guides how we make decisions and measure our impact and success as a business.

2023 was a year of growth, investment, and lessons learned, but I’m proud to say that through it all we’ve remained as mission-driven as ever.

Having doubled the size of our team in 2021 and again in 2022, we spent much of the past year investing in infrastructure and scalability to support not just the company we are today, but the company we want to be in the next 5+ years.

That meant bolstering our product and engineering teams, adding HR, growth, and DevOps support, bringing on new instructors to expand our course library, and investing in new tools and technology for everything from content production and web development to project management and design.

But of course, 2023 wasn't ALL about frameworks and infrastructure...

The year kicked off with an amazing team summit in Miami, bringing together team members from Germany, Mexico, Colombia, Canada, and across the US – many meeting for the first time. We worked hard, played harder, ate comical amounts of food, and parted ways feeling inspired and energized to get back to work.

  • MAVEN MILESTONES

  • •

MAVEN MILESTONES

MAVEN MILESTONES

We introduced new learning programs, hosted live events, and launched brand new tools to sharpen your data skills.
We introduced new learning programs, hosted live events, and launched brand new tools to sharpen your data skills.
We introduced new learning programs, hosted live events, and launched brand new tools to sharpen your data skills.

Speaking of work, this year we piloted a brand new Cohort Learning experience, hosted our first-ever Open Campus, and added Guided Projects to the Maven platform, introducing a unique and powerful new way for students to hone and showcase their skills.

We also hit some fun milestones along the way!

Fastest growing US companies

100K+

Maven Analytics users

1M+

Udemy students

100M+

Total Teaching minutes

  • •

  • PRODUCT

  • •

  • NEW FEATURES

PRODUCT

PRODUCT

We released 56 product updates, scaled our infrastructure, and set up the Maven Analytics platform for continued growth in 2024
We released 56 product updates, scaled our infrastructure, and set up the Maven Analytics platform for continued growth in 2024
We released 56 product updates, scaled our infrastructure, and set up the Maven Analytics platform for continued growth in 2024

2023 was a big year in terms of product evolution, with major enhancements to our popular Maven Showcase (new integrations, rich text support, custom project sorting, likes & comments, etc.), a brand-new cohort learning experience, and a streamlined user checkout and onboarding flow.

Perhaps the most notable highlight was the introduction of Guided Projects, a new Data Playground feature designed to simulate real-world business problems using tools like Excel, Google Sheets, Power BI, Tableau, SQL, and Python.

We saw 500+ project completions in the first two months, and expect significant growth as we expand our library and integrate projects into learning paths and assignments in early 2024.

As always we have an extremely full roadmap taking shape in 2024, including new courses, articles and projects, unique enhancements to the learning experience, and some exciting evolutions to challenges and live events.

  • •

  • MAVEN INSIDERS

CONNECTING WITH COMMUNITY

CONNECTING WITH COMMUNITY

We take pride in building with our users, and took strides to improve our ability to collect and integrate feedback
We take pride in building with our users, and took strides to improve our ability to collect and integrate feedback
We take pride in building with our users, and took strides to improve our ability to collect and integrate feedback

Some of our most unique and insightful product concepts have been inspired by our community, and we look forward to learning from – and collaborating with â€“ the students and teams who use our platform every day.

We've launched dynamic NPS scoring to measure what you love most about our platform and learn about the things we can do better. We've recruited beta testers, curated a Maven insiders community, and introduced a new platform for you to request features, upvote topics, and launched a public roadmap and changelog so everyone can impact the platform.

GERRARD DUGGAN - MAVEN INSIDER
ANNIE NELSON - MAVEN INSIDER
BRYCE GERBER - MAVEN INSIDER
MARJOLEIN OPSTEEGH - MAVEN INSIDER
STEFANO CIURLIA - MAVEN INSIDER
MARGARET EFRON - MAVEN INSIDER
MARCO MICHELINI - MAVEN INSIDER
  • •

  • MAVEN FOR BUSINESS

MAVEN FOR BUSINESS

MAVEN FOR BUSINESS

We're empowering top companies & teams to make smart, data-driven decisions
We're empowering top companies & teams to make smart, data-driven decisions
We're empowering top companies & teams to make smart, data-driven decisions

We continued to refine our enterprise and classroom offerings, adding 60+ teams to the platform, launching pilots with several local universities, and exploring new partnerships and integrations to help us expand our footprint. This is a key focus area for the business in 2024, and major product developments are already underway in Q1.

  • •

  • CUSTOMER SUCCESS

CUSTOMER SUCCESS

CUSTOMER SUCCESS

World-class customer success & student support remain our top priority
World-class customer success & student support remain our top priority
World-class customer success & student support remain our top priority

Last but certainly not least, we continue to make student support a top priority and key differentiator. That's why we expanded our customer success team, rolled out new tools and processes to help us better serve students, and introduced AI-powered chat support to help our team stay focused on the highest-value conversations.

  • The days and hours I have spent learning with Maven Analytics are some of the best decisions I have made in my journey to becoming an outstanding Data Analyst. It is more of a mindset shift. The tips shared are just what makes the difference between Extraordinary and Ordinary, Excellent and Average. I have gotten the best here!

    Emmanuel Babadele

    Jan 19,2024

  • I might be one of the biggest Maven Analytics fans. If there's a fan club, I'll be the first one to join. I've engaged with the Maven Analytics platform for some time now and 'Thinking Like An Analyst' is the first course I pursued. The best thing about this course was the case study approach and how to the point all the lectures were. There was absolutely no time wasted and the course gave me some really great perspectives to implement in my next projects. Thank you, instructors!

    Fathima Shanavas

    Jan 15,2024

  • I've been taking many courses with Maven Analytics and I highly recommend them to anyone looking to achieve greater success in their Data Analytics career. I went from a 40% benchmark assessment score to a 94% final assessment score. The real-life exercises helped me retain the principals/skills taught in this course. Successful people in any career never stop learning. Keep learning and growing everyday so you can help your clients/customers/team members grow and make your products/services the best there is to offer.

    Keith S. Aul

    Jan 4, 2024

  • Thank You Maven Analytics for helping me learn this excellent query language from scratch! From hand-holding in the installation process to some really tough and logically challenging assignments, I consider this to be one of the best SQL courses available out there. Cheers to the entire team of Maven Analytics! I am grateful to you all for helping me learn the skill of SQL!

    Abhilash Thimmaiah

    Aug 17, 2023

  • I just wanted to thank you guys so much for this awesome learning resource. I was hired for my first role as a Business Intelligence Analyst in the health care sector! Having a portfolio and being able to share the link sealed the deal and landed me this amazing job. I've decided to continue to train on this platform and look forward to future opportunities in this field. Thank you all for the knowledge you share and the time you put into making others job ready!

    Taurus Reeves

    Jun 7, 2023

  • I've been using Excel for as long as I've been on a computer. I got to the point where I knew I could make better dashboards and more meaningful graphs. As much as I love finding tips on social media and YouTube, it was also frustrating to try to tinker on my own. This class offered practical examples, gamified the educational process and was more than I hoped for. I now have great graphs for my portfolio and practical knowledge of how to enhance my messaging with better images.

    Beth Mara

    May 15, 2023

  • The material is very well and clearly explained! Liked the opportunity to practice the new concepts and the guided projects! The final assessment covered everything learned during the course and was actually fun testing my knowledge (the course was more of a refresher for me so, taking the test was also a confirmation of what I know and how much I know, as I learned SQL while on the job). Having the discussion board available and reading through the previously asked questions and the different perspectives other people have, made me feel like part of a class rather than taking a course on my own. Looking forward to the next course!

    Irina Ionita

    Dec 4, 2023

  • As always, Chris makes learning the material fun, engaging, and easy to follow! Demos are excellent and the homework questions make you think of how to apply the skills to make your charts and graph both work and unique to your own formatting style. 20/10 would recommend!

    Matt Landini

    Nov 30, 2023

  • I wholeheartedly recommend the "Thinking Like an Analyst" course on Maven Analytics to anyone looking to enhance their analytical skills. It's a well-structured, practical, and engaging learning experience that equips you with the tools and knowledge needed to excel in the world of data analysis. Whether you're a beginner or looking to refine your existing skills, this course is worth every minute of your time.

    Prachi

    Oct 29, 2023

  • The missing piece to that puzzle! Great Introduction to Financial Modelling, this really is a nice detailed course. Giles guides you all the way through, step by step! Loved it! Really beneficial for anyone interested in learning or to better understand the basics to Financial modelling. Highly worth checking out, certainly left me wanting more 😎

    Sean Tom Ryan (STR)

    Jul 3, 2023

  • I've been taking many courses with Maven Analytics and I highly recommend them to anyone looking to achieve greater success in their Data Analytics career. I went from a 40% benchmark assessment score to a 94% final assessment score. The real-life exercises helped me retain the principals/skills taught in this course. Successful people in any career never stop learning. Keep learning and growing everyday so you can help your clients/customers/team members grow and make your products/services the best there is to offer.

    Keith S. Aul

    Jan 4, 2024

  • The missing piece to that puzzle! Great Introduction to Financial Modelling, this really is a nice detailed course. Giles guides you all the way through, step by step! Loved it! Really beneficial for anyone interested in learning or to better understand the basics to Financial modelling. Highly worth checking out, certainly left me wanting more 😎

    Sean Tom Ryan (STR)

    Jul 3, 2023

  • Thank You Maven Analytics for helping me learn this excellent query language from scratch! From hand-holding in the installation process to some really tough and logically challenging assignments, I consider this to be one of the best SQL courses available out there. Cheers to the entire team of Maven Analytics! I am grateful to you all for helping me learn the skill of SQL!

    Abhilash Thimmaiah

    Aug 17, 2023

  • I wholeheartedly recommend the "Thinking Like an Analyst" course on Maven Analytics to anyone looking to enhance their analytical skills. It's a well-structured, practical, and engaging learning experience that equips you with the tools and knowledge needed to excel in the world of data analysis. Whether you're a beginner or looking to refine your existing skills, this course is worth every minute of your time.

    Prachi

    Oct 29, 2023

  • As always, Chris makes learning the material fun, engaging, and easy to follow! Demos are excellent and the homework questions make you think of how to apply the skills to make your charts and graph both work and unique to your own formatting style. 20/10 would recommend!

    Matt Landini

    Nov 30, 2023

  • The days and hours I have spent learning with Maven Analytics are some of the best decisions I have made in my journey to becoming an outstanding Data Analyst. It is more of a mindset shift. The tips shared are just what makes the difference between Extraordinary and Ordinary, Excellent and Average. I have gotten the best here!

    Emmanuel Babadele

    Jan 19,2024

  • I just wanted to thank you guys so much for this awesome learning resource. I was hired for my first role as a Business Intelligence Analyst in the health care sector! Having a portfolio and being able to share the link sealed the deal and landed me this amazing job. I've decided to continue to train on this platform and look forward to future opportunities in this field. Thank you all for the knowledge you share and the time you put into making others job ready!

    Taurus Reeves

    Jun 7, 2023

  • I might be one of the biggest Maven Analytics fans. If there's a fan club, I'll be the first one to join. I've engaged with the Maven Analytics platform for some time now and 'Thinking Like An Analyst' is the first course I pursued. The best thing about this course was the case study approach and how to the point all the lectures were. There was absolutely no time wasted and the course gave me some really great perspectives to implement in my next projects. Thank you, instructors!

    Fathima Shanavas

    Jan 15,2024

  • I've been using Excel for as long as I've been on a computer. I got to the point where I knew I could make better dashboards and more meaningful graphs. As much as I love finding tips on social media and YouTube, it was also frustrating to try to tinker on my own. This class offered practical examples, gamified the educational process and was more than I hoped for. I now have great graphs for my portfolio and practical knowledge of how to enhance my messaging with better images.

    Beth Mara

    May 15, 2023

  • The material is very well and clearly explained! Liked the opportunity to practice the new concepts and the guided projects! The final assessment covered everything learned during the course and was actually fun testing my knowledge (the course was more of a refresher for me so, taking the test was also a confirmation of what I know and how much I know, as I learned SQL while on the job). Having the discussion board available and reading through the previously asked questions and the different perspectives other people have, made me feel like part of a class rather than taking a course on my own. Looking forward to the next course!

    Irina Ionita

    Dec 4, 2023

  • The missing piece to that puzzle! Great Introduction to Financial Modelling, this really is a nice detailed course. Giles guides you all the way through, step by step! Loved it! Really beneficial for anyone interested in learning or to better understand the basics to Financial modelling. Highly worth checking out, certainly left me wanting more 😎

    Sean Tom Ryan (STR)

    Jul 3, 2023

  • I might be one of the biggest Maven Analytics fans. If there's a fan club, I'll be the first one to join. I've engaged with the Maven Analytics platform for some time now and 'Thinking Like An Analyst' is the first course I pursued. The best thing about this course was the case study approach and how to the point all the lectures were. There was absolutely no time wasted and the course gave me some really great perspectives to implement in my next projects. Thank you, instructors!

    Fathima Shanavas

    Jan 15,2024

  • I wholeheartedly recommend the "Thinking Like an Analyst" course on Maven Analytics to anyone looking to enhance their analytical skills. It's a well-structured, practical, and engaging learning experience that equips you with the tools and knowledge needed to excel in the world of data analysis. Whether you're a beginner or looking to refine your existing skills, this course is worth every minute of your time.

    Prachi

    Oct 29, 2023

  • I've been taking many courses with Maven Analytics and I highly recommend them to anyone looking to achieve greater success in their Data Analytics career. I went from a 40% benchmark assessment score to a 94% final assessment score. The real-life exercises helped me retain the principals/skills taught in this course. Successful people in any career never stop learning. Keep learning and growing everyday so you can help your clients/customers/team members grow and make your products/services the best there is to offer.

    Keith S. Aul

    Jan 4, 2024

  • As always, Chris makes learning the material fun, engaging, and easy to follow! Demos are excellent and the homework questions make you think of how to apply the skills to make your charts and graph both work and unique to your own formatting style. 20/10 would recommend!

    Matt Landini

    Nov 30, 2023

  • The days and hours I have spent learning with Maven Analytics are some of the best decisions I have made in my journey to becoming an outstanding Data Analyst. It is more of a mindset shift. The tips shared are just what makes the difference between Extraordinary and Ordinary, Excellent and Average. I have gotten the best here!

    Emmanuel Babadele

    Jan 19,2024

  • Thank You Maven Analytics for helping me learn this excellent query language from scratch! From hand-holding in the installation process to some really tough and logically challenging assignments, I consider this to be one of the best SQL courses available out there. Cheers to the entire team of Maven Analytics! I am grateful to you all for helping me learn the skill of SQL!

    Abhilash Thimmaiah

    Aug 17, 2023

  • I just wanted to thank you guys so much for this awesome learning resource. I was hired for my first role as a Business Intelligence Analyst in the health care sector! Having a portfolio and being able to share the link sealed the deal and landed me this amazing job. I've decided to continue to train on this platform and look forward to future opportunities in this field. Thank you all for the knowledge you share and the time you put into making others job ready!

    Taurus Reeves

    Jun 7, 2023

  • The material is very well and clearly explained! Liked the opportunity to practice the new concepts and the guided projects! The final assessment covered everything learned during the course and was actually fun testing my knowledge (the course was more of a refresher for me so, taking the test was also a confirmation of what I know and how much I know, as I learned SQL while on the job). Having the discussion board available and reading through the previously asked questions and the different perspectives other people have, made me feel like part of a class rather than taking a course on my own. Looking forward to the next course!

    Irina Ionita

    Dec 4, 2023

  • I've been using Excel for as long as I've been on a computer. I got to the point where I knew I could make better dashboards and more meaningful graphs. As much as I love finding tips on social media and YouTube, it was also frustrating to try to tinker on my own. This class offered practical examples, gamified the educational process and was more than I hoped for. I now have great graphs for my portfolio and practical knowledge of how to enhance my messaging with better images.

    Beth Mara

    May 15, 2023

  • I might be one of the biggest Maven Analytics fans. If there's a fan club, I'll be the first one to join. I've engaged with the Maven Analytics platform for some time now and 'Thinking Like An Analyst' is the first course I pursued. The best thing about this course was the case study approach and how to the point all the lectures were. There was absolutely no time wasted and the course gave me some really great perspectives to implement in my next projects. Thank you, instructors!

    Fathima Shanavas

    Jan 15,2024

  • I've been using Excel for as long as I've been on a computer. I got to the point where I knew I could make better dashboards and more meaningful graphs. As much as I love finding tips on social media and YouTube, it was also frustrating to try to tinker on my own. This class offered practical examples, gamified the educational process and was more than I hoped for. I now have great graphs for my portfolio and practical knowledge of how to enhance my messaging with better images.

    Beth Mara

    May 15, 2023

  • I wholeheartedly recommend the "Thinking Like an Analyst" course on Maven Analytics to anyone looking to enhance their analytical skills. It's a well-structured, practical, and engaging learning experience that equips you with the tools and knowledge needed to excel in the world of data analysis. Whether you're a beginner or looking to refine your existing skills, this course is worth every minute of your time.

    Prachi

    Oct 29, 2023

  • As always, Chris makes learning the material fun, engaging, and easy to follow! Demos are excellent and the homework questions make you think of how to apply the skills to make your charts and graph both work and unique to your own formatting style. 20/10 would recommend!

    Matt Landini

    Nov 30, 2023

  • The missing piece to that puzzle! Great Introduction to Financial Modelling, this really is a nice detailed course. Giles guides you all the way through, step by step! Loved it! Really beneficial for anyone interested in learning or to better understand the basics to Financial modelling. Highly worth checking out, certainly left me wanting more 😎

    Sean Tom Ryan (STR)

    Jul 3, 2023

  • The days and hours I have spent learning with Maven Analytics are some of the best decisions I have made in my journey to becoming an outstanding Data Analyst. It is more of a mindset shift. The tips shared are just what makes the difference between Extraordinary and Ordinary, Excellent and Average. I have gotten the best here!

    Emmanuel Babadele

    Jan 19,2024

  • I've been taking many courses with Maven Analytics and I highly recommend them to anyone looking to achieve greater success in their Data Analytics career. I went from a 40% benchmark assessment score to a 94% final assessment score. The real-life exercises helped me retain the principals/skills taught in this course. Successful people in any career never stop learning. Keep learning and growing everyday so you can help your clients/customers/team members grow and make your products/services the best there is to offer.

    Keith S. Aul

    Jan 4, 2024

  • The material is very well and clearly explained! Liked the opportunity to practice the new concepts and the guided projects! The final assessment covered everything learned during the course and was actually fun testing my knowledge (the course was more of a refresher for me so, taking the test was also a confirmation of what I know and how much I know, as I learned SQL while on the job). Having the discussion board available and reading through the previously asked questions and the different perspectives other people have, made me feel like part of a class rather than taking a course on my own. Looking forward to the next course!

    Irina Ionita

    Dec 4, 2023

  • Thank You Maven Analytics for helping me learn this excellent query language from scratch! From hand-holding in the installation process to some really tough and logically challenging assignments, I consider this to be one of the best SQL courses available out there. Cheers to the entire team of Maven Analytics! I am grateful to you all for helping me learn the skill of SQL!

    Abhilash Thimmaiah

    Aug 17, 2023

  • I just wanted to thank you guys so much for this awesome learning resource. I was hired for my first role as a Business Intelligence Analyst in the health care sector! Having a portfolio and being able to share the link sealed the deal and landed me this amazing job. I've decided to continue to train on this platform and look forward to future opportunities in this field. Thank you all for the knowledge you share and the time you put into making others job ready!

    Taurus Reeves

    Jun 7, 2023

  • •

  • SELF-PACED COURSES

LEARNING EXPERIENCE

LEARNING EXPERIENCE

Since the start, we've been obsessed with two things: building an unparalleled learning experience and refusing to compromise on quality.
Since the start, we've been obsessed with two things: building an unparalleled learning experience and refusing to compromise on quality.
Since the start, we've been obsessed with two things: building an unparalleled learning experience and refusing to compromise on quality.

We've grown a lot since day 1 – new authors, new course topics, new content types, and new channels – but our commitment to quality has never wavered. Students can expect the same consistent and extremely high-quality bar across all of our learning materials (courses, paths, projects, articles, assessments, etc.), which helps create an amazing user experience and differentiates us from platforms that focus on quantity over quality.

The content machine continued to grow and fire on all cylinders in 2023, allowing us to produce some amazing new material to add both depth and breadth to the library.

We launched 9 self-paced courses, including some brand new topics (ChatGPT, Alteryx, Sheets, and Financial Modeling), a complete rebuild of our best-selling Power BI Desktop course, and the first three parts of our 5-part Python Data Science path.

  • Interactive Dashboards with Plotly & Dash

    Create interactive visuals, dashboards and web applications using Python's Plotly & Dash libraries

    14

    Hours

    Tools

  • Intro to Financial Modeling

    Learn the basics and best practices of financial modeling, including forecasting, flows & balances, three statement models and more

    6.5

    Hours

    Tools

  • Intro to Alteryx Designer

    Learn how to build automated, repeatable workflows for extracting, transforming and analyzing raw data with Alteryx Designer

    13

    Hours

    Tools

  • Power BI Desktop 2023

    Build a full-scale business intelligence solution from scratch, using one of the world’s most powerful BI platforms

    25

    Hours

    Tools

  • ChatGPT for Data Analytics

    Learn how to leverage AI tools like ChatGPT to work smarter and faster with tools like Excel, Google Sheets, Power BI, SQL and Python

    6

    Hours

  • Data Science in Python: Data Prep & EDA

    Master the foundations of Python for data science, including scoping, data gathering & cleaning, EDA, and feature engineering

    14.5

    Hours

    Tools

  • Data Science in Python: Regression

    Master the foundations for regression analysis in Python, including linear & regularized regression, forecasting, and validation & testing

    14.5

    Hours

    Tools

  • Data Science in Python: Classification

    Master the foundations of classification modeling in Python, including KNN, logistic regression, decision trees, random forests, and GBMs

    16

    Hours

    Tools

  • Intro to Google Sheets

    Learn how to manage, analyze and visualize data with Google Sheets, and build practical data literacy skills by completing real-world assignments

    10

    Hours

    Tools

  • •

  • GUIDED PROJECTS

GUIDED PROJECTS

GUIDED PROJECTS

We built 10 guided projects with many more in the works for Q1 2024.
We built 10 guided projects with many more in the works for Q1 2024.
We built 10 guided projects with many more in the works for Q1 2024.
  • Hospitality

  • Retail

  • Logistics

  • Manufacturing

  • Healthcare

  • Finance

  • Education

  • Customer Service

  • Transportation

  • Communications

  • Operations

  • Accounting

  • Insurance

  • Banking

  • Marketing

  • Cybersecurity

  • E-Commerce

  • Hospitality

  • Retail

  • Logistics

  • Manufacturing

  • Healthcare

  • Finance

  • Education

  • Customer Service

  • Transportation

  • Communications

  • Operations

  • Accounting

  • Insurance

  • Banking

  • Marketing

  • Cybersecurity

  • E-Commerce

  • •

  • LEARNING RESOURCES

LEARNING RESOURCES

LEARNING RESOURCES

Off the platform, we continue to invest in public content to share knowledge and engage with our community.
Off the platform, we continue to invest in public content to share knowledge and engage with our community.
Off the platform, we continue to invest in public content to share knowledge and engage with our community.

In May 2023 we debuted our first Medium publication (Learning Data), publishing more than 100 articles with the support of 40+ guest authors.

Finally, we continue to run our popular global data challenges, driving 1,200+ submissions across 7 new challenges released in 2023.

  • 100+

    Articles published

  • 40+

    Guest authors

  • 7

    Data challenges

  • 1200+

    Challenge submissions

  • 1000+

    LinkedIn posts

  • 120+

    YouTube videos

MAVEN SHOWCASE

MAVEN SHOWCASE

10,000+

10,000+

PORTFOLIO PROJECTS CREATED

  • 3,800+

    Project likes

  • 3,500+

    Project shares

  • 670,000+

    Project Views

  • 650+

    Comments

  • •

  • COMMUNITY

MAKING REAL CONNECTIONS

MAKING REAL CONNECTIONS

We continue to invest in growing our community and building genuine connections.
We continue to invest in growing our community and building genuine connections.
We continue to invest in growing our community and building genuine connections.

As proud as we are of our product and content, nothing quite compares to the community we've built – both on and off the Maven platform.

Talking to REAL users, making REAL connections, and hearing REAL success stories are one of the most fun and rewarding parts of our job, and we're humbled by the sheer number of lives we've been lucky enough to touch.

To that end, in Spring 2023 we introduced a new initiative called Analysts You Can Hire, which featured the profiles and portfolios of aspiring data professionals in the Maven community. We featured more than 70 job seekers in 2023, and based on overwhelming feedback plan to continue scaling this initiative in 2024.

From a social standpoint, we saw moderate audience growth across the board, ticking past 225,000 followers on TikTok, 150,000 on LinkedIn, and 20,000 on YouTube. Admittedly, we did not dedicate as much time or energy towards organic content as we probably should have, and plan to double down our efforts here in 2024 (Hint: expect to see much more of us on YouTube!)

Inside the platform, we continue to see steady gains, including a 50% lift in Pro subscribers, 15,000 course completions, and 10,000 projects hosted on Maven Showcase. Ongoing UX improvements and a steady stream of new content should help us eclipse these numbers in 2024.

  • 225,000+

    TikTok followers

  • 150,000+

    LinkedIn community

  • 20,000+

    YouTube subscribers

  • 15,000+

    Course completions

  • 10,000+

    Portfolio projects

  • 70

    Featured job seekers

  • 50%

    Growth in Pro subscribers

  • •

  • STUDENT HIGHLIGHTS

STUDENT ACCOMPLISHMENTS

STUDENT ACCOMPLISHMENTS

We saw incredible growth and accomplishments from learners on Maven Analytics in 2023.
We saw incredible growth and accomplishments from learners on Maven Analytics in 2023.
We saw incredible growth and accomplishments from learners on Maven Analytics in 2023.

2,315,785

92.4%

92.4%

92.4%

2023 lessons completed

33,285

102%

102%

102%

Students learning with Maven

Students learning with Maven

10,330

44%

44%

44%

Final assessments completed

Top completed courses

Top completed courses

Maven Analytics students showed amazing dedication by earning impressive learning streaks.

  • •

  • OPEN CAMPUS

LIVE EVENTS & FREE COURSES

LIVE EVENTS & FREE COURSES

We opened our platform for free & hosted live, instructor-led educational events.
We opened our platform for free & hosted live, instructor-led educational events.
We opened our platform for free & hosted live, instructor-led educational events.

Last but not least, one of the biggest (and most successful) experiments in 2023 was our first-ever Open Campus event in October. Following on the heels of a successful "January Jumpstart" promotion earlier in the year, we decided to make our entire course library free to the public for the entire week. On top of that, we hosted 12 live, expert-led sessions throughout the week on topics like data visualization and storytelling, portfolio building, interview prep, skills workshops, and more.

We had an absolute blast hosting live webinars and guest speakers for Open Campus, and plan to run several similar events in 2024.

Data Skills

Data Careers

Data Journeys

MAVEN ANALYTICS YEAR IN REVIEW 2023
  • •

  • LOOKING AHEAD IN 2024

COMING IN 2024

COMING IN 2024

We're just getting started. Look forward to big updates coming soon in 2024.
We're just getting started. Look forward to big updates coming soon in 2024.
We're just getting started. Look forward to big updates coming soon in 2024.

One of the most exciting things about running a startup is seeing how much can change over a year.

There are a few things that we can say about 2024 with near-absolute certainty: we'll continue to produce great content, including courses, projects, and paths, we'll expand our footprint in areas like Machine Learning, AI, and Data Literacy, we'll host more live events (public and private), and we'll continue to evolve the platform to give individuals an exceptional learning experience.

Then some things are very likely, but tougher to guarantee, including:

  • Launching new modes of learning content like practice questions or code sandboxes

  • Integrating AI into the student UX via chat, portfolio reviews, personalized recommendations, etc.

  • Exploring new partnership opportunities with companies and universities

And of course, there will be opportunities that present themselves in 2024 which we simply can't predict or understand in this moment – and in many ways, that's the most exciting thing of all.

When you have a versatile, passionate, and talented team, combined with a leadership group that supports bold innovation and celebrates experimentation, you open the door to pursue exciting, often game-changing opportunities as they arise. Time will tell what those opportunities will be, but you can be confident that we'll be well-prepared to jump at them.

As we prepare for our upcoming team summit next month – this time in Austin, TX â€“ we couldn't be more excited about the team we have in place, the mission we're living, and the opportunities that lie ahead.

So cheers to an amazing year, and to going even bigger in 2024!

From the entire Maven Analytics team, thank you for an amazing 2023 and get excited for an even bigger 2024. Happy learning!

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