Marketing campaign data of 2,240 customers of Maven Marketing, including customer profiles, product preferences, channel performance, and campaign success.
Recommended Analysis
Are there any null values or outliers? How will you handle them?
What factors are significantly related to the number of web purchases?
Which marketing campaign is most successful?
What does the average customer look like for this company?
Which products are performing best?
Which channels are underperforming?
License: Public Domain
Related Data Challenge
