In 2023, Cometeer partnered with YouTube coffee expert and world champion barista James Hoffman to host "The Great American Taste Test". To conduct this first-of-its-kind preference experiment, Cometeer shipped 5,000 coffee kits across America with four different coffees. These were pre-extracted and flash frozen, allowing tasters to melt and dilute the coffee capsules at home for a largely identical tasting experience, all while following along with James during a YouTube livestream on October 21st, 2023.
The tastings and ratings were conducted blind, but after the survey responses were collected some of the attributes of the coffee were revealed:
Coffee A: light roast, washed process
Coffee B: medium roast
Coffee C: Dark roast
Coffee D: Light roast, natural process (fermented, funky/fruity)
These were selected to answer 3 main questions:
What roast level do americans prefer? (light [A] vs medium [B] vs dark [C])
Do they show a preferences for fermented, fruity flavors? (washed [A] vs natural [D])
What is the most popular coffee?
To help break down the results, the survey also included questions on each taster's demographics and coffee drinking & spending habits.
Recommended Analysis
What is the typical taster persona for the survey?
Do coffee preferences vary by age? What about by self-rated expertise?
What was the most popular coffee? How did tasters describe it?
Do the taster's stated roast level preferences match their blind test results?
License: Public Domain
