iPhone Reviews

Full report page

Objective

Are customers generally satisfied or dissatisfied with Apple’s iPhone?

Tools used

Power BI, Jupyter Notebook, Python, Midjourney AI

Project steps

1. Using Jupter Notebook with Python, the review_text column was pre-processed, involving getting the polarity and sentiment results for the refined review texts.
2. A word cloud visual was plotted to view the most common review words, which was then saved as a picture file to be used in Power BI.
3. The sentiment result column derived was saved as a CSV file to be used later.
4. Further analysis and visualization were done in Power BI.

Insight

The customer satisfaction (CSAT) score was 84.6%, hence it can be said that most customers were generally satisfied with the phone.