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The e- commerce data is used to provide insights into the functioning of the firm and how well it is performing. We have filter for Year Specific Metrics from 2012-2015- User can see the sales and key performance indicators for each year or for the entire 2012-2015 term. The major questions answered through this Analysis in Power BI are - 1)What is the Total Sales and Quantity delivered in a year ? 2)What are the average delivery days taken by the firm to deliver an item? 3)What is the distribution of sales by each market and the segments? 4)Who are the top 5 profitable customers and the products which led to decline in revenue of the company? 5)Which region has the highest number of sales?