Customer loyalty program data from Northern Lights Air (NLA), a fictitious airline based in Canada. In an effort to improve program enrollment, NLA ran a promotion between Feb - Apr 2018. Dataset includes loyalty program signups, enrollment and cancellation details, and additional customer information.
Recommended Analysis
What impact did the campaign have on loyalty program memberships (gross / net)?
Was the campaign adoption more successful for certain demographics of loyalty members?
What impact did the campaign have on booked flights during the summer?
License: Public Domain
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