Diwali Sales Analysis

1. Data Collection:

The data was collected from Kaggle and is deposited in my GitHub repository (https://github.com/Nivedha-MV/Diwali-Sales-Dataset)

2. Data Preparation and analysis

The dataset was already clean so there was not much data cleaning to be done and then the analysis part begins.

Customer Demographic Analysis

Results and Key Insights:

• Majority of the customers are in the age group of 26-35 and Female.
• Majority of the customers are working in IT sector, Healthcare, Aviation and Banking.

Geographic Distribution:

Results and Key Insights:

Product Analysis (Product Popularity):

Results and Key Insights:

The top 5 products and the bottom 5 products are discovered using this analysis.

Average Order Value:

The average order value for each purchase is Rs. 3,794