Task 2: Exploratory Data Analysis - Retail

Exploratory Data Analysis - Retail

Key Findings:

• Total sales was about 2.30M and profit percentage is 12.47
• Profit margin was analyzed based on state, city, category and sub-category
• Technology category had the maximum profit followed by office supplies
• On the basis of ship mode standard had the highest profit followed by second class
• Profit was inversely affected by discount

Recommendations:

Focus on the following areas weak areas-

• Category - Furniture
• Ship mode - Same day
• Segment - Home office