Marketing Insights

Goal-

Provide Insights to the Marketing Team in Food & Beverage Industry

Business Needs-

CodeX is a German beverage company that is aiming to make its mark in the Indian market. A few months ago, they launched their energy drink in 10 cities in India. Company wants to increase their brand awareness, market share and product development.

Insights-

• Targeted Age Group : 15-30 years
• Preferred Ingredients : Caffeine
• Packaging Preference : Compact and portable cans
• Marketing Channels : Online ads and TV commercials
• Energy Drink Preference : Male > Female > Non-binary
• Focus Cities : Delhi, Jaipur, Lucknow
• Consume Reason : Increase energy and focus, to combat fatigue

LinkedIn Post