Telecom Customer Churn Analysis

The key insights from the dataset are:

·1227 [approx. 14%] customers enrolled joined the Company during the second quarter of 2022.

·1869 [approx. 27%] customers have discontinued the service, 454 [approx. 6.5%] customers joined the service and remaining 4720 [67%] are staying with the service.

·Phone Service [90%] is the most used service followed by Internet Service [78%], Unlimited Data [67%], Paperless Billing [59%] and Multiple Lines [approx. 39%].

·The least subscribed services are Streaming TV [38%], Streaming Music [35%], Online Backup [34%], Device Protection Plan [34%], Premium Tech Support [29%] and Online Security [approx. 29%] are the least performing services.

·Majority customers in One-year and Two-year Contract are the existing customers. Majority customers in Month-to-Month contract are Churned customers.

·Majority churned customers [approx..80%] either had no offers or availed Offer E

·More than 50% of the churned customers have a monthly bill of $60 -$100

·45% of the churned customers has opted for competitor service. And the reason for leaving the service are Poor service, less attractive offers, poor pricing and attitude of support person.