Apple iPhone Review Dashboard
About this project
Goals-
Under the DataDNA iPhone Reviews Dataset Challenge, the goal is to findout the customers are generally satisfied or dissatisfied with Apple’s iPhone?
Business Needs-
This 5,000+ reviews dataset for Apple iPhone from Amazon.com provides insights and comprehensive opinion data that can be used to understand current customer sentiment towards the product. With helpful_count as one of the columns, this dataset provides an opportunity to find out which reviews are most helpful for customers and highlights the key areas of improvement for other brands in a similar product range. Exceptional review ratings and detailed text reviews give readers an idea about why customers liked or disliked the product, providing valuable market feedback information such as what went wrong (or right). Alongside this, knowledge about where a review was made gives better context on whether comments should be taken lightly or with more pressing importance. An invaluable resource for industry stakeholders and researchers alike, use this dataset to gain a clearer picture of customer satisfaction surrounding Apple’s latest release – The iPhone!
Insights-
- Maximum customer (3731) gives 5 star.
- In Nov 2019, more reviews are received.
- Minimum customer (87) gives 2 star.
- Customer Satisfaction is increases in 2019 and then decreases in 2020.
- More comments (65) are given by those customers who give less ratings.
- Apple iPhone XR (64GB) - Black has received more positive sentiments by customers. So, we can say that Customer's is satisfied with Apple iPhone.
