Analyzing the Airline Passengers Satisfaction Survey

The descriptive analysis report provides a picture of customer preferences which can be utilized to customize how to serve the customers better to build a strong returning customer base.

The services highly correlated with satisfied and returning customers are In-flight service, Baggage Handling, and Seat Comfort, to name a few.

And a few services not well received by the customers are Gate location, Online booking interface, and Inflight WiFi service.

As data shows a large chunk of our customer base belongs in the age groups of Middle-aged and Old Adults who have less access or familiarity with the digital world and may be facing not in ease with the Online booking facility and also varying gate locations or farther gate location may affect them as well.

The airlines can work towards seat upgrades as 82% of the overall customers are returning ones, perks like seat upgrades may be advantageous to the airlines.