Maven's Cafe reward Challenge

By introducing a rewards program, the "Cafe Reward Offer challenge" project seeks to improve customer satisfaction and support for a café.

Based on my analysis,

Offers:

Out of the 17,000 clients, 12,774 made use of the deals. The statistics showed that male customers used offers at a higher rate than female customers.

Offer "fafdcd668e3743c1bb461111dcafc2a4" is the most popular one. This deal was used 5,317 times. Customers in their 50s benefited from the offers more than any other age group.

Deal:

$1.78 million was the entire transaction amount.

Customers who are female account for 48.65% of all transactions.

Customers:

2017 saw an increase in the number of members.

More clients are in the age range of 50-60.