Marketing Campaign Analysis

The objective of this project is to analyze the KPI's for various months from March to Nov for the year 2023

The key insights of this project are as follows:

• June month has the highest Total Conversion rate at 34%.
• Oct month has the highest click through rate at 1.36% and Total Conversion Value at £ 254.1 K.
• FB has the maximum % of clicks, impressions, conversions and spend for a given Ad.
• Impression for a particular ad is more through Mobile than desktop.
• All the KPI’s indicate that the marketing campaign in “Fall” is the most happening.
• Majority of the conversions are happening on Instagram.
• Engagement analysis suggest that “Like” and “Share” are more on FB and in Manchester Location whereas “Comments” are more on Instagram and London location .

Please find the link to my video presentation of this project: Marketing Campaign Analysis