Google Ads Analysis using Microsoft Excel

This project involves leveraging Microsoft Excel as a powerful tool to analyze Google Ads data comprehensively. By extracting key performance metrics such as click-through rates, cost-per-click, and conversion rates, businesses can gain valuable insights into the effectiveness of their advertising campaigns. Through data cleaning, analysis, and visualization techniques within Excel, stakeholders can identify top-performing keywords, ad groups, and campaigns, enabling them to make informed decisions to optimize their advertising strategies. The ultimate goal is to enhance overall campaign performance and maximize return on investment by providing actionable recommendations based on the insights derived from the analysis. This approach offers a cost-effective and efficient way for businesses to refine their digital marketing efforts and achieve better results in the competitive landscape of online advertising.