DoorDash Marketing Campaign Analysis

Tools: Microsoft Excel

Situation: I was asked to conduct a marketing campaign analysis for DoorDash.

Task: Evaluate the effectiveness of DoorDash's marketing efforts and identify areas for improvement.

Action: I imported 2,000 rows of data into Excel and analyzed the campaign's target audience, branding, promotion channels, and results regarding increased sales, customer engagement, and brand awareness.

Result: I discovered that income levels could explain 67% of the campaign spend. The company experienced constant primary growth throughout the year, with the highest in January and the lowest in November. This information will help make future marketing decisions and expand the business.

For detailed workflow, click here

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From the campaign marketing analysis, each campaign gave different results.

A recommendation from me to increase higher sales is to target high-income customers aggressively.

By looking at the month’s expenditure, January, March, August, and September are the months where customers spend the most.

So these months are the best to do marketing aggressively.

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