Codex's Dynamic Marketing Strategy for India

In the Code Basics Resume Project Challenge, I conducted a marketing analysis for CodeX, a renowned German beverage company venturing into the Indian market with their new energy drink. Analyzing survey responses from 10,000 participants across 10 cities, I extracted valuable insights to guide CodeX's marketing decisions, enhance brand awareness, and refine product development.

Using MySQL for queries, Power BI for visual analysis, and Canva for engaging presentations, I identified key findings: a strong male consumer base (60%), a significant youth audience (56%), online ads' effectiveness, and preferences for caffeine and natural ingredients.

Based on the data, I recommended collaborating with influencers to optimize online ad campaigns, incorporating natural alternatives like green tea extract and Guarana into the product, strategically pricing for Tier 1 and Tier 2 cities, conducting A/B testing on packaging, and forming stronger partnerships with local supermarkets.

Furthermore, I suggested enhancing the product's caffeine content with green tea extract and Guarana to promote mental alertness. Leveraging the popularity of cricketer Virat Kohli as a brand ambassador could enhance CodeX's appeal among the youth and fitness enthusiasts.

Participating in this project allowed me to showcase my analytical skills and provide actionable insights to support CodeX's successful entry into the Indian market.

I would strongly recommend to watch presentation video: {https://www.linkedin.com/posts/vishaldubeydataanalyst_codex-beverageindustry-powerbi-activity-7082368050426986497-P21U?utm_source=share&utm_medium=member_desktop]