Full project here.

Business Problems:

1. Low customer engagement: Bellabeat is experiencing low customer engagement with their products.
2. Limited product relevance: Bellabeat's products may not align with current trends and customer preferences in smart device usage.
3. Ineffective marketing strategy: Bellabeat's marketing efforts may not effectively target and resonate with their potential customers.

Analytical Approach:

• Data Analysis and Exploration: Comprehensive analysis of user data, including activity levels, sleep patterns, stress levels, and other health metrics, was conducted to gain a deeper understanding of user behaviour and identify potential correlations.

• User Segmentation: Users were segmented based on demographic information, engagement levels, and usage patterns to uncover different user profiles and tailor product offerings to their specific needs.

• Product Performance Evaluation: The performance of various Bellabeat products, such as activity trackers and wellness devices, was evaluated based on user feedback and usage data to assess their effectiveness and identify areas for improvement.

Key Insights:

Activity Patterns:

• Users tend to be most active during weekdays, with a slight decline in activity on weekends. This finding suggests the need to promote consistent activity throughout the week and explore strategies to engage users during weekends.

Sleep Analysis:

• Sleep duration and quality play a crucial role in overall well-being. Users with better sleep quality tend to have higher activity levels and report lower stress levels. Bellabeat can emphasize the importance of sleep and provide personalized recommendations to improve sleep habits.

Engagement Factors:

• User engagement with Bellabeat products is positively influenced by social features, challenges, and goal-setting mechanisms. Incorporating gamification elements and fostering a sense of community can further enhance user engagement and motivation.

Product Improvement Opportunities:

• Based on user feedback and usage patterns, there is an opportunity to improve the battery life of activity trackers, enhance the accuracy of stress level measurements, and introduce new features related to mental well-being.

Recommendations:

1. Weekend Engagement Strategies: Develop targeted campaigns and incentives to encourage user engagement during weekends, such as weekend challenges or special promotions.

2. Sleep Enhancement Features: Introduce features within the Bellabeat app that promote healthy sleep habits, such as sleep tracking, personalized sleep recommendations, and relaxation exercises.

3. Enhanced Social Experience: Foster a sense of community among Bellabeat users by incorporating social features, allowing users to connect, share achievements, and participate in group challenges.

4. Product Enhancements: Continuously improve the battery life of activity trackers, refine stress level measurements, and explore partnerships or integrations to address users' mental well-being.

By implementing these recommendations, Bellabeat can enhance user engagement, improve product effectiveness, and further empower women to prioritize their health and wellness.