(Tableau): Hotel Management Insights Dashboard

Link to interactive dashboard here

Business Problem:

In the dynamic world of hospitality, hotel owners face many challenges in optimizing their operations and maximizing revenue. To address these issues head-on, I embarked on an exciting data journey to create a comprehensive Tableau dashboard centred around hotel management.

Approach:

Using advanced coding techniques and innovative graphing methods, I delved deep into the realm of hotel data to extract valuable insights. The primary objective was to empower hotel owners with a holistic view of their business performance, identify pain points, and offer data-driven solutions.

Key Features:

Overview:

Uncover essential performance metrics, including total bookings, average lead time, cancellation rate, and total revenue. Visualize occupancy trends over time with an interactive line graph.

• Bookings Analysis: Gain deeper insights into customer behaviour by exploring booking patterns, popular room choices, preferred meal options, guest types, and regional cancellation trends. Utilize an interactive map to understand customer origins and identify underperforming months for targeted improvements.
• Revenue Analysis: Evaluate revenue-related metrics such as total revenue, average daily rate (ADR), revenue per available room (RevPAR), and revenue from food. Compare the performance of two hotels using a dynamic scatter plot and discover revenue-generating customer segments. Analyze revenue distribution by quarters with a stacked bar chart and identify opportunities for revenue optimization.

Through this meticulously crafted Tableau dashboard, hotel owners can leverage the power of data to make informed decisions and propel their business forward in a highly competitive industry.

Dataset: here