Maven Toys Dashboard

Business Problem:

You’ve just been hired as the Lead Business Intelligence Analyst for Maven Toys, a small toy store chain in the US. As one of your first tasks, the COO has asked you to prepare a new monthly dashboard for the company’s Regional Sales Managers.

Business Needs:

• Required a dashboard that can be used by the COO and all the regional sales managers.
• Users should be able to filter by Region.
• It should allow them to track monthly revenue trends.
• Should be able to see performance year-over-year.
• Make it easy to compare performance across stores.
• Identify and showcase products that drove the biggest gains and losses.

Approach:

1. Defined the purpose of the dashboard
2. Chose the key metrics & interactivity
3. Planned ahead for growing source data
4. Prepared the data for visualization
5. Created primary & supporting visuals
6. Designed the final dashboard layout