Bank Customer Segmentation

The dashboard typically includes different visualizations such as bar charts, pie charts, tree map, and geo maps to illustrate customer segments based on various dimensions such as age, job, account balance, gender, and location. These visualizations can be interactive, allowing users to filter and drill down into the data to get a deeper understanding of each segment.

In England, the majority of the population is comprised of white collar workers, which accounts for approximately 70% of the workforce. This suggests that the nation is highly focused on industries such as finance, education, healthcare, and information technology, which typically require a higher level of education and specialized skills. The prevalence of white collar workers in England also indicates that there may be a significant demand for jobs in these industries, and potentially a higher level of competition for these positions.

According to the available data, it appears that the majority of customers located in Scotland are male. Additionally, an analysis of the occupation distribution reveals that the representation of white collar workers among these customers is relatively low compared to other regions. These findings can potentially provide valuable insights into consumer behavior in Scotland and inform future marketing strategies tailored to this demographic.

Data for wales shows an above average representation of mid-sized balance

In Northern Ireland, the customer base is dominated by females, and the representation of male customers is relatively low, especially in younger age groups. This demographic trend could be due to various factors such as social, cultural, or economic conditions in the region. Further research and analysis of consumer behavior in Northern Ireland could shed light on the underlying causes of this demographic pattern and help businesses tailor their marketing strategies to better reach and engage with their target audience.