Quoting Tom Brady would be poetic, "You wanna know which ring (viz for me) is my favorite? The next one!"

After seeing the magic happening in the previous data challenge, I could not resist sparkling some of that dust on this Super Bowl Commercial challenge. You can probably see I had fun with this one, enjoy the story.

Data

The dataset looks at the Top 10 Super Bowl Commercials between 2000-2022.

Pro Tip - How to read the graph?

The Football helmet slices indicate the dominance in the market based on YouTube Views.

Each year the Lombardi trophy is awarded to the commercial brand with the most YouTube views.

Which brand has won the Lombardi Trophy since 2000?

Doritos dominated the Lombardi awards between 2012-2015 in consecutive years. In 2012 it made a massive breakthrough based on YouTube views that the world has not seen again. During 2012 Doritos had two advertisements; one was a hit and the other not.

What has been the game plan for the Top 2 Commercial Brands that made them so successful?

Plays

Down 1

Coke-Cola's number one play for their quarterback is to show the product in the commercial. 71% of their commercials use this play.

Down 2

Coke-Cola's' second play would be to show animals in the commercial. They have used this play 57% of the time.

Down 1

Doritos' number one play for their quarterback is to make a commercial funny! 96% of their commercials use this play.

Down 2

Doritos' second play would be to show their product in a commercial. They have used this play 85% of the time.

Can we draw any comparisons between the number-one hit and the runner-up?

# Doritos has made it into the end zone!

Key Takeaways

1. The theme of your ad is the first down you need to secure. Viewers love humor. Who could blame them? Studies have shown it to be a stress reliever, believe it or not. Showing the product is also a fan-favorite, indicated in the Doritos vs. Coke-Cola game plan.

2. Your second down is getting the length of your commercial correct as it directly impacts your cost. Comparing the "Sling Baby" ad vs. "Next 100", patriotic ads are on average longer, which impacts heavily on the expense.

3. Your third down will be the cost aspect. We don't want your accountants having sleepless nights over this. NFL's "Next 100" showcases celebrities that will impact your wallet. What is the call you should make? Abort the mission when the stars want to add glitter dust to your ad.

What's the last play? Following the above guidelines in your next commercial could generate a separate income stream. YouTube channels may earn anywhere between $3 - $7 per 100 thousand views. And that is a Touchdown!