DRINK TO YOUR HELATH : STARBUCKS ANALYSIS

We can all agree that it is renowned for its high-quality coffee, friendly customer service, and charming atmosphere. Additionally, the company has also effectively marketed itself as a lifestyle brand, attracting a wide range of customers, especially Gen Zs.

People in today's world are becoming more health conscious due to a combination of factors, including access to information, increased health risks, and the influence of social media and culture on personal choice.

This consciousness is beginning to reflect on their food intake as well, with the focus being more on nutrient and ingredient labels than on who sponsored that food or what it is being sold for.

Now on to this further discussion on healthy food intake, I would like to present the Starbucks Healthy Beverage Selection Analysis Dashboard which is also my submission for the #datadna contest for the month of January 2023.

Nowadays, we are all well aware of the health benefits of proper nutrition, as well as the fact that nutrient consumption varies according to the individual's health needs.

So, with this in mind, I created a custom selection panel that prioritizes the nutrients customers most need to consume, and this panel recommends beverages that meet those specific needs.

The inspiration for my design of this dashboard is taken from the Starbucks website itself.