AIRLINE PASSENGERS' SATISFACTION SURVEY

I decided to "spice up" Tableau a little by creating a dashboard with a somewhat "neumorphic" feel.

I worked on Passenger Satisfaction Survey for a fictitious Airline company "Maven Airlines".

As their senior data analyst, I was asked to analyze the survey data and recommend data-driven strategies to increase customer satisfaction.

The analysis results are shown on the dashboard and answer these specific business questions:

1. Which percentage of airline passengers are satisfied? Does it vary by customer type? What about by the type of travel?

2. What is the customer profile for a repeating airline passenger?

3. Does flight distance affect customer preferences or flight patterns?

4. Which factors contribute to customer satisfaction the most? What about dissatisfaction?

Based on the findings, I would recommend that Maven Airlines:

1. Improve arrival and departure times to cut down on flight delays.

2. Simplify their online booking process

3. Improve accessibility to boarding gate locations, especially among the elderly.

4. Improve in-flight WIFI service.

Source of dataset: Maven Analytic data playground.

PS It's a 3-page dashboard. Pages 2 and 3 are in the additional images section.

FunFact:

I designed the logo using CANVA