Power Bi Visualization of Maven Marketing

A look at KPIs and trends of the 2,240 customers for Maven Marketing's client. I used data validation to make sure my data was accurate. Then broke down customers' buying trends based on how many times they were offered a discount by quarter and year. I also examined the method that customers are using to make their purchases. In-store purchasing is still the most popular method. All of this is filterable by the Country in which the customer is located. This can be used by the Marketing department to cater their marketing campaigns to store purchases or encourage web or catalog purchases.