Strategic Analytics Dashboard: Revenue, Customer Insights, and Market Trends

The Strategic Analytics Dashboard is a Power BI-driven solution designed to offer actionable insights into key business metrics. This project focuses on:

• Revenue Analysis: Tracks performance trends, including year-over-year growth and comparison metrics.

• Customer Segmentation: Breaks down customer data by trade type, customer type, and grades for in-depth market understanding.

• Geographic Insights: Utilizes map visualizations to display regional sales performance and market penetration.

Developed using Power BI and Excel for data preparation, this dashboard employs advanced DAX functions and dynamic visualizations, providing clear and comprehensive insights into business performance. It is ideal for strategic decision-making in fast-paced business environments.

Tools Used: Power BI, Excel