BOGO Or Discount? Maven Café Rewards

Summary of Results

• Average Time to Complete Order: 3 days.
• Customer Completed Rewards: 12.774K.
• Number of Transactions: 5.103K.
• Total Rewards Over the Month: $164.7K.

Key Insights

1. Offer Type Performance:
   • BOGO (Buy One Get One): Most popular among the 46-55 age group with 2,748 completions.
   • Discount Offers: Second most popular, with significant engagement across all age groups.
   • Informational Offers: Least engaged, indicating a preference for tangible rewards.
2. Age Group Analysis:
   • Highest rewards were distributed to customers aged 56-65.
   • Younger age groups (<= 25) showed the least engagement.
3. Gender Analysis:
   • Rewards distribution is evenly split between male and female customers, each accounting for 48% of the total rewards.
4. Daily Engagement:
   • Variability in daily rewards distribution suggests certain days are more effective for promotions.
5. Duration for Offers:
   • While the average time to complete an order is 3 days, some outliers redeemed offers on the 6th day. Shortening the duration for redeeming offers could increase customer footfall.

Strategic Recommendations

1. Targeted Promotions:
   • Focus BOGO offers on the 46-55 age group to maximize engagement.
   • Increase discount offers for the 56-65 age group, who are the highest reward earners.
2. Gender-Specific Campaigns:
   • Develop gender-specific marketing campaigns since rewards distribution is evenly split.
3. Optimize Timing:
   • Analyze daily engagement patterns to identify the best days for launching promotional offers.
4. Shorten Offer Duration:
   • Reduce the duration for redeeming offers to increase customer footfall and prompt quicker engagement.