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An in-depth analysis of the sales performance of a superstore sales in which the Power BI tool was used to analyze and creates insights for the business. West had the highest Sum of Sales at 744,293.55, followed by East, Central, and South. West accounted for 32.91% of the Sum of Sales. At 827,455.87, Technology had the highest Sum of Sales and was 17.30% higher than Office Supplies with the lowest Sales.