Sales Analysis EDA

During the course of this project main aim was to -

1. Analyze sales trends over time to identify seasonal patterns or growth opportunities. Most of the seasons, have been above the Median Revenue, however for the months where Electronics were not sold/sold for relatively less than average, Revenue experienced dips in the total revenue for that particular month.

2. Explore the popularity of different product categories across regions. While each Region has it's own couple of Favorites Region, Asia focuses on Sports and Clothing Europe - Beauty Products and Home Appliances North America - Books and Electronics which contributes the most to the Total Revenue

3. Investigate the impact of payment methods on sales volume or revenue. Only Asia uses two types of payment types with Credit and Debit Card, whereas all regions have their preferred category to order from

4. Identify top-selling products within each category to optimize inventory and marketing strategies.

Product Category  Product Name                                   
Sports            Yeti Rambler 20 oz Tumbler                         239
Beauty Products   Sunday Riley Luna Sleeping Night Oil               238
Books             The Handmaid's Tale by Margaret Atwood             237
Clothing          Nike Air Force 1 Sneakers                          236
Home Appliances   Nespresso Vertuo Next Coffee and Espresso Maker    235
Electronics       Bose QuietComfort 35 II Wireless Headphones        234

5. Evaluate the performance of specific products or categories in different regions to tailor marketing campaigns accordingly.

Each of the region favors their own category.

Region         Product Category
Asia           Clothing            40
               Sports              40
Europe         Beauty Products     40
               Home Appliances     40
North America  Books               40
               Electronics         40