__STYLES__

BEYOND THE NUMBERS: BOOSTING BOTTOM LINES

BEYOND THE NUMBERS: BOOSTING BOTTOM LINES

About this project

Project Objective: Create a compelling sales dashboard to analyze and visualize the performance of our sales team across B2B and B2C segments, focusing on key revenue metrics.

Data: A recent sales dataset covering a defined timeframe.

Scope:

  • Channels: Analyze B2B and B2C segments.
  • Metrics: Track Achieved, Shipped, and Delivered revenue for each channel.
  • Granularity: Provide regional breakdowns for deeper insights.
  • Segmentation: Differentiate sales performance based on agent levels (Probation, Silver, Gold).

Criteria:

  • B2B Definition:
  • Individual SKUs exceeding a defined price threshold (> 499,999) per agent.
  • Weekly unique SKU purchases per agent exceeding a defined threshold (> 14).
  • Product & Order Data:
  • Each product is assigned a unique SKU.
  • Orders may contain multiple SKUs based on purchased items.
  • Achieved revenue excludes "Invalid" and "Fraud" orders.
  • Shipped revenue is based on Bi shipment date.
  • Delivered revenue is based on "Delivered" status with "Final Delivered Date".
  • Regions: Analyze five regions, with Lagos treated as a separate market.

Deliverables:

  • Overall Summary: Channel breakdown of Achieved, Shipped, and Delivered revenue.
  • Regional Summary: Channel, Achieved, Shipped, Delivered revenue, and Region for each segment.

Benefits:

  • Gain comprehensive insights into sales performance across B2B and B2C segments.
  • Identify regional trends and performance variations.
  • Track progress towards revenue goals and KPIs.
  • Empower data-driven decision-making for sales strategies and resource allocation.
Discussion and feedback(0 comments)
2000 characters remaining