INSIGHTS TO ACTION: NUMBERS TELL THE STORY

The marketing department of Autochek an automotive company has a couple of ads and campaigns set up on different platforms and would like to see how all this is affecting the business and how users are interacting with it. Data for the first few days of the campaign were gathered and the following useful information was provided;

Important metrics:

• Users
• Sessions
• Page Views
• Bounce Rate
• Bounce
• Avg. Session Duration
• Avg. Time on Page
• Unique PageViews

Important Dimensions:

• Date
• Country
• Page
• Source
• Medium
• Device Categories
• Campaign
• User Type

Task:

The**** task is to develop a dynamic dashboard to help visualize this data by generating key business insights for campaign managers to have a better understanding of the data.

Conclusion:

This data analysis reveals valuable insights about the digital marketing campaign's performance and identifies key areas for improvement. By implementing the recommended actions, the campaign managers can optimize the website experience, expand reach across African markets, and drive a significant increase in engagement and conversions. Continuous monitoring and analysis of website traffic and user behavior remain crucial for achieving sustained success in the dynamic digital landscape.