About this project
Project Overview The Sonic Select Sales Dashboard is an Excel-based data visualization project designed to track performance and aid decision-making for the company. The project involves creating a dashboard that displays key metrics such as sales, sales representatives' performance, genre popularity, and country-specific performance. This dashboard is intended to provide insights that can be used to improve the company's performance and make data-driven decisions.
Key Components Of The Dashboard
Total Sales by Year: Strategic insight into the company's overall growth trajectory, identifying profitable years and potential patterns.
Top Sales Representative: Recognition of high-performing sales representatives and their impact on revenue generation.
Top Performing Country: Strategic identification of successful markets and the opportunity to drill down into genre preferences, aiding targeted marketing efforts.
Sales Rep Contribution: Tactical understanding of individual sales representatives' contributions, facilitating performance assessment and incentive strategies.
The dashboard's design decisions prioritize clarity and relevance. The use of colors, fonts, and formatting styles adheres to best practices to ensure easy comprehension. The dashboard's terminology is business-centric, allowing users to interpret data without ambiguity.
Key Insights
The insights gathered from the dashboard are invaluable. The identification of high-performing countries and genres can guide marketing and inventory decisions. The recognition of top sales representatives incentivizes the team and offers insights into effective sales strategies. Conversely, the identification of underperforming areas highlights regions and genres requiring attention.
In conclusion, the Sonic Select Sales Dashboard provides a comprehensive view of the company's performance. It aids decision-making at both strategic and operational levels, offers actionable insights into sales patterns, and guides resource allocation. Its design considerations ensure user-friendly visualization and interpretation, making it an essential tool for informed decision-making and fostering company growth.
[This project was part of my final examination at UCT and it involved creating a data-driven sales dashboard for a fictional company called Sonic Select]
