Maven Market Report

The goal is to explore the dynamics of Mavin market, a retail grocery chain with locations in Canada, Mexico, and the United States.

Insights

Revenue Trend: The revenue for the company remained stable throughout 1997, experienced a significant bump in 1998, and continued to increase towards the end of the year.

In 1998, the revenue reached $120,000, surpassing the target of $119,000.

Transaction and Financial Performance:

In 1998, there were a total of 183,000 transactions, resulting in $1.2 million in revenue and a notable profit margin of 59.6%.

Comparatively, 1997 had 87,000 transactions with revenue amounting to $565,000 and a profit margin of 59%.

The profit margin remaining high despite the increase in transactions is a positive sign of financial health.

Return Rate:

The return rate is less than 1%, indicating strong customer satisfaction and product quality.

Top Performing Brands:

Hermanos, Tell Tale, and Ebony were identified as the top-performing brands over the two-year period.

Top Performing Store:

The Salem store stands out with the highest revenue of $170,000 and the highest profit of $101,000, making it a key contributor to the overall success.

Top Customers:

Ida Rodriguez is the highest revenue-generating customer, emphasizing the importance of retaining and nurturing such high-value relationships.

Dawn Laner, on the other hand, holds the record for the highest number of transactions, showcasing a different dimension of customer engagement.

Regional Revenue Distribution:

The USA emerged as the leading country in terms of revenue generation, while Canada contributed the least.