Maven Market

Embarking on a transformative journey, our Power BI project navigates the dynamic landscape of a multinational grocery chain with retail locations spanning Canada, Mexico, and the United States.

Objectives:

1. Sales Optimization: Delve into the sales performance of each store and region to identify strengths, weaknesses, and opportunities.
2. Inventory Excellence: Fine-tune inventory management by assessing total transaction, total profit, profit margin and returned rate.
3. Customer Insight Mastery: Understand and segment customer behavior to tailor marketing strategies and enhance customer engagement.
4. Supply Chain Mastery: Optimize the supply chain by analyzing distribution networks, identifying bottlenecks, and ensuring seamless cross-border operations.

Strategic Focus:

• Cross-Border Dynamics: Uncover trends and nuances across the diverse markets of Canada, Mexico, and the United States, enabling informed decision-making.
• Localization Strategies: Tailor offerings and marketing messages to align with the unique preferences and cultural contexts of each region.
• Operational Efficiency: Identify and address inefficiencies in logistics, staffing, and store operations for enhanced overall efficiency.
• Market Expansion: Evaluate potential market expansions and new store openings based on thorough analyses of market trends and demographics.

Outcome: Our project aims to equip the grocery chain with actionable insights for strategic planning, operational enhancement, and customer-centric decision-making. Through Power BI's dynamic visualizations, stakeholders gain a holistic view of the business, fostering informed decisions that drive growth, efficiency, and sustained success in the highly competitive multinational grocery landscape.