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Business Case:
What are their marital status?
What are their educational qualifications?
What are their salary range?
Which region in the UK do they reside in?
What nationalities are they?
Which gender smokes more?
What type of smoke do smokers prefer?
Who are the youngest smokers? what age are they and which gender?
Who is the oldest smoker?
How many region do they reside in?
How many smokers do we have?
How many cigarettes do a smoker smoke per weekend?
How many cigarettes do a smoker smoke per weekday?
How many smokers do we have
Insight:
Single UK residents smoke more than married UK residents
UK residents with no educational qualifications constitute highest number of smokers
Smokers who earn between 5,200 - 10,200 smoke more than those who earn above 36,400
Majority of these smokers live in the Northern part of UK
Most of these smokers are English nationals
56% of smokers are female compared to 44% who are male
71% of the smokers smoke packets, 17% smoke hand-rolled and 12% smoke both packets and hand-rolled
The youngest smokers are age 16, and they are male and female.
The oldest smoker is 93 year old
60 cigarettes is smoked per weekend by single females
55 cigarettes is smoked per weekday by a married UK male
We have 421 smokers.