Beverage Marketing Insights

About this project

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GitHub - priyagupta52/Codex: This repo contains SQL project

Project Overview

Codex is a German beverage company looking to expand its market into India. They have already launched their energy drink in 10 Indian cities. This project aims to develop a comprehensive marketing strategy to help Codex achieve its objectives in the Indian market.

Objectives

The primary objectives of this project are to:

Increase brand awareness of Codex energy drink in India
Expand Codex's market share in India
Enhance the perception of Codex energy drink among Indian consumers

Target Audience

The target audience for Codex energy drink in India is young adults aged 19-30, primarily male and female. The key segments of the target audience are:

Individuals seeking energy for work/study and pre-exercise
Sports/exercise enthusiasts
Individuals who study or work late

Strategies

The following strategies have been developed to achieve the project objectives:

Package Deals and Festival Gift Sets:
- Offer discounted packs of 6 cans
- Create themed festival gift sets for different city celebrations
Social Media Strategy:
- Target active 15 to 30 age group on social media
- Use targeted ads for product introduction
Influencer Marketing Approach:
- Collaborate with local influencers (10k-100k, 100k-500k followers)
- Use barter systems or nominal payments for cost-effective partnerships
- Conduct giveaways via influencers for brand perception
- Offer exclusive coupons for customer retention
E-commerce and Paid Advertising:
- Utilize PPC(Pay-per-click) platforms on e-commerce sites for increased visibility
Guerilla Marketing Tactics:
- Set up exclusive displays in supermarkets
- Participate in major local events for product exposure and feedback

Implementation

The implementation of this marketing strategy will be a phased approach. The first phase will focus on increasing brand awareness through social media marketing and influencer partnerships. The second phase will focus on expanding market share through e-commerce and retail distribution. The third phase will focus on enhancing brand perception through public relations and customer engagement initiatives.