Key Findings

1-Black Friday emerged as the pinnacle with a 50% boost in sales. 2-Discounts during Christmas events could be a game-changer, mimicking the success of Black Friday. 3-Online purchases are favored by over 54% of customers; considering special discounts for online shoppers could be strategic. 4-Shipping efficiency plays a crucial role; 39.9% of overnight deliveries take 4-5 days, addressing this can enhance customer satisfaction. 5-Despite a robust customer satisfaction rating, there's a surprising 19.5% return rate among those highly satisfied (4 and 5 ratings). I'm considering surveying customers to pinpoint areas for improvement and reduce return rates.