Toy Store KPI Dashboard

Tools used in this project
Toy Store KPI Dashboard

Power BI

About this project

Project Introduction: This business report summarizes the sales data of Maven Toy stores across Mexico from January 2022 to September 2023. I spearheaded the development of a comprehensive KPI dashboard for tracking and analyzing toy sales in the Mexican market. The project aimed to provide actionable insights to enhance decision-making processes and drive strategic initiatives in the toy retail sector.

Project Task:

  • Data collection, cleaning, and preparation
  • create a data model and table relationship
  • Analyse data and find out trends and pattern
  • Determine high-performing product categories & stores
  • Develop compelling reports and visualization

Key Findings:

  1. Toys Category Considered the most profitable category, Always ensures availability in stock, especially in locations like Commercial and downtown.
  2. Arts & Crafts Category is the**** Second most profitable category, Profits have been declining since April 2023, consistently below average.
  3. Games Category Shows a constant upward trend in profit, Maven should capitalize on the growth in arts and crafts in the coming years.
  4. Sales Strategy Notice a decline in sales in February and August, Offer discounts during these months to boost sales and profits.
  5. Top Performing Products Playdoh Can and Deck of Cards are the two most profitable products, Sales are affected by low inventory levels, necessitating a priority in restocking
  6. Product Recommendation Uno cards are the worst-performing product and should be discontinued.


Maven Toys should prioritize maintaining a robust toy inventory, capitalize on the growing Arts & Crafts category, and reevaluate the declining Electronics section. Strategic discounts during low-sales months can boost overall profitability. Discontinuing underperforming Uno cards and ensuring consistent availability of top products like Playdoh Can and Deck of Cards will further enhance market competitiveness.

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