Affiliate Monthly Performance Dashboard

The Affiliate Monthly Report Dashboard aims to provide a comprehensive overview of the performance of affiliate marketing efforts for our organization. This dashboard specifically focuses on key performance indicators (KPIs) such as total sales, total profit/loss, paid commission, top affiliates, total registrations, active players, and first-time depositors. The goal is to empower stakeholders with insights into the effectiveness of our affiliate program and identify areas for optimization.

Key Insights:

1. Monthly Changes in KPIs: The dashboard prominently displays monthly changes in crucial KPIs, allowing stakeholders to track performance trends over time. This includes fluctuations in total sales, profit/loss, paid commissions, registrations, active players, and first-time depositors.
2. Peak Performance in August: Notably, August emerges as a pivotal month, witnessing peaks in key indicators such as sales, registrations, first-time depositors (FTD), and active players. This insight prompts a closer examination of the factors contributing to this exceptional performance.
3. Introduction of Affiliate KManalysis: The introduction of the affiliate KManalysis emerges as a key driver behind the August and September upsurge. This affiliate, contributing 20% to the general sales in both months, signifies a substantial impact on overall performance.

Impact Driven:

1. Strategic Decision-Making: The insights provided by the Affiliate Monthly Report Dashboard empower decision-makers to assess the impact of the affiliate program on overall business performance. The ability to identify trends and contributors allows for more informed and strategic decision-making.
2. Optimization Opportunities: By understanding the correlation between the introduction of Affiliate KM analysis and the surge in sales, the organization can explore ways to replicate or enhance this success. This knowledge opens avenues for optimizing the affiliate program and potentially attracting similar high-performing affiliates.
3. Resource Allocation: With a clear understanding of peak performance months and the affiliates driving success, the organization can allocate resources effectively. This includes adjusting marketing budgets, optimizing commission structures, and fostering stronger relationships with top-performing affiliates.