What does it take to turn raw data into actionable insights, especially in high-stakes environments? In this compelling episode, we sit down with Doug Needham, author of Data Structure Synthesis and The Enrichment Game.

From his fascinating work updating data virtually during Desert Storm to insights on leveraging third-party data for enterprise decisions, Doug brings a wealth of real-world stories and practical advice to this conversation. You’ll learn how to think critically about your data strategy, navigate complex enterprise data ecosystems, and see data as more than just numbers on a screen—it’s a resource with untapped potential.

Whether you’re a data professional, analyst, or someone just starting to explore the world of analytics, this episode is packed with lessons on innovation, efficiency, and making data work smarter, not harder.

What You’ll Learn:

• How data enrichment unlocks the full potential of data.

• The role of data structure synthesis in solving complex enterprise challenges.

• The realities of working with data in a corporate setting.

Doug is also the author of The Enrichment Game - A Story About Making Data Powerful: find it here!