It’s been a decade since Cole Nussbaumer Knaflic’s Storytelling with Data became essential reading for anyone presenting insights visually. But the principles she teaches are timeless, and more relevant than ever.

In this show, we dive into the art and craft of data storytelling through a client “makeover” example: a before-and-after transformation of how data is presented and understood. Cole will share about what it means (and how!) to craft a narrative arc and create visuals that lead your audience on a journey.

If you’ve ever built a dashboard, presented findings, or struggled to make your insights resonate, this episode will inspire you to see your data not just as numbers.

What you’ll learn:

• Why knowing your audience and context upfront changes everything

• How to choose the right type of graph for your story

• What not to include on a graph (and why simplicity is important)

• Using visual contrast and color intentionally to guide attention

Cole’s newest book Storytelling with Data: Before and After shares 20 client makeovers. You can find it here!