When people think about data work, they often picture analytics pipelines or machine learning models. But two areas that often get overlooked are just as important for broadening your impact:

1. Business acumen — understanding markets, stakeholders, and how to become a trusted advisor.

2. Data products — navigating purchased datasets like Nielsen’s Billboard ratings or syndicated consumer data.

In this show, Solomon Kahn will explain both of these worlds.

From building trusted relationships to making decisions about buying data and what is available, Solomon will show why the most effective data professionals know the business of data from all different aspects.

What You’ll Learn:

• Why business acumen is a critical skill for data professionals (and how to develop it)

• How to move from being a technical contributor to a trusted advisor

• How purchased datasets like Nielsen Billboard ratings shape entire industries

• The economics of data as a product, and how to assess ROI before you buy