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2024

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YEAR IN
REVIEW

YEAR IN
REVIEW

MAVEN ANALYTICS YEAR IN REVIEW 2024
MAVEN ANALYTICS YEAR IN REVIEW 2024

living our mission

Empowering everyday people with life-changing data skills

Empowering everyday people with life-changing data skills

If you've been around the Maven Analytics community for a while, you've likely heard us talk about our mission – empowering everyday people with life-changing data skills.

This mission drives everything we do – the products we build, the people we hire, the content we produce, and the way we support our students and teams. It's our heart and soul, and the north star that guides how we make decisions and measure our impact and success as a business.

2024 was another year of growth, investment, and lessons learned, but I’m proud to say that through it all we’ve remained as mission-driven as ever.

We spent much of the past year continuing to invest in infrastructure and scalability to support not just the company we are today, but the company we want to be in the next 5+ years.

That meant completely rebuilding our backend product architecture and data management systems, developing new resources and frameworks to support B2B and enterprise sales, and adding some key players to help accelerate growth in 2025.

But of course 2024 wasn't ALL about frameworks and infrastructure...

The year kicked off with another amazing team summit, this time in Austin, Texas. After a year of countless conference calls and virtual meetings, nothing beats getting together and building relationships face-to-face. We worked hard, laughed a lot, ate some of the best BBQ in the world, and left feeling inspired and energized for the year ahead.

living our mission

Empowering everyday people with life-changing data skills

If you've been around the Maven Analytics community for a while, you've likely heard us talk about our mission – empowering everyday people with life-changing data skills.

This mission drives everything we do – the products we build, the people we hire, the content we produce, and the way we support our students and teams. It's our heart and soul, and the north star that guides how we make decisions and measure our impact and success as a business.

2024 was another year of growth, investment, and lessons learned, but I’m proud to say that through it all we’ve remained as mission-driven as ever.

We spent much of the past year continuing to invest in infrastructure and scalability to support not just the company we are today, but the company we want to be in the next 5+ years.

That meant completely rebuilding our backend product architecture and data management systems, developing new resources and frameworks to support B2B and enterprise sales, and adding some key players to help accelerate growth in 2025.

But of course 2024 wasn't ALL about frameworks and infrastructure...

The year kicked off with another amazing team summit, this time in Austin, Texas. After a year of countless conference calls and virtual meetings, nothing beats getting together and building relationships face-to-face. We worked hard, laughed a lot, ate some of the best BBQ in the world, and left feeling inspired and energized for the year ahead.

MILESTONES

Celebrating big wins and milestones from 2024

Celebrating big wins and milestones from 2024

We introduced brand new courses and paths, launched a weekly podcast, built tools for teams to assess their data literacy, and hosted some of our biggest live events ever.

Highlights from 2024 include launching our brand new Data Literacy assessment and learning path, introducing bite-sized crash courses, offering lifetime pricing in addition to Maven Pro subscriptions, and scaling our first-ever podcast – Mavens of Data.

We also hit some fun milestones along the way!

K+

K+

Maven Analytics users

M+

M+

Udemy students

M+

M+

Teaching minutes

M+

M+

Lessons completed

MILESTONES

Celebrating big wins and milestones from 2024

We introduced brand new courses and paths, launched a weekly podcast, built tools for teams to assess their data literacy, and hosted some of our biggest live events ever.

Highlights from 2024 include launching our brand new Data Literacy assessment and learning path, introducing bite-sized crash courses, offering lifetime pricing in addition to Maven Pro subscriptions, and scaling our first-ever podcast – Mavens of Data.

We also hit some fun milestones along the way!

K+

Maven Analytics users

M+

Udemy students

M+

Teaching minutes

M+

Lessons completed

PRODUCT

Building for scale: major platform upgrades and new learning tools

Building for scale: major platform upgrades and new learning tools

We spent much of 2024 enhancing our platform architecture for flexibility and scale, paving the way for several major product updates planned for early 2025.

We launched a new homepage and student dashboard experience, introduced new pricing plans and payment options (including a new Lifetime option), expanded our learning paths with hands-on Guided Projects, and made enhancements to our popular Maven Showcase portfolio platform and immersive Cohort Learning experience.

We also introduced free tools for individuals and teams to assess their Data Literacy skills, including detailed reports and score breakdowns to identify key strengths and weaknesses.

Last, but not least, we’ve been hard at work preparing to launch one of our biggest product updates ever, with v1 scheduled for release in Q1.

PRODUCT

Building for scale: major platform upgrades and new learning tools

We spent much of 2024 enhancing our platform architecture for flexibility and scale, paving the way for several major product updates planned for early 2025.

We launched a new homepage and student dashboard experience, introduced new pricing plans and payment options (including a new Lifetime option), expanded our learning paths with hands-on Guided Projects, and made enhancements to our popular Maven Showcase portfolio platform and immersive Cohort Learning experience.

We also introduced free tools for individuals and teams to assess their Data Literacy skills, including detailed reports and score breakdowns to identify key strengths and weaknesses.

Last, but not least, we’ve been hard at work preparing to launch one of our biggest product updates ever, with v1 scheduled for release in Q1.

CONNECTING WITH COMMUNITY

Shaping the future together with user feedback & insights

Shaping the future together with user feedback & insights

We take pride in building with our users and have worked hard to integrate feedback from real people using the platform every day.

In 2024 we continued to work with beta testers and community volunteers to identify new product opportunities, refine existing features, and collect valuable feedback to help shape the future of the Maven Analytics platform.

Since introducing dynamic NPS scoring in 2023, we’ve achieved a score of 83 – far exceeding industry benchmarks and a great signal that users love the content and products we continue to build.

GERRARD DUGGAN - MAVEN INSIDER
ANNIE NELSON - MAVEN INSIDER
BRYCE GERBER - MAVEN INSIDER
MARJOLEIN OPSTEEGH - MAVEN INSIDER
STEFANO CIURLIA - MAVEN INSIDER
MARCO MICHELINI - MAVEN INSIDER

NPS Score

4.9 Student satisfaction

K+

5-star reviews

CONNECTING WITH COMMUNITY

Shaping the future together with user feedback & insights

We take pride in building with our users and have worked hard to integrate feedback from real people using the platform every day.

In 2024 we continued to work with beta testers and community volunteers to identify new product opportunities, refine existing features, and collect valuable feedback to help shape the future of the Maven Analytics platform.

Since introducing dynamic NPS scoring in 2023, we’ve achieved a score of 83 – far exceeding industry benchmarks and a great signal that users love the content and products we continue to build.

GERRARD DUGGAN - MAVEN INSIDER
ANNIE NELSON - MAVEN INSIDER
BRYCE GERBER - MAVEN INSIDER
MARJOLEIN OPSTEEGH - MAVEN INSIDER
STEFANO CIURLIA - MAVEN INSIDER
MARCO MICHELINI - MAVEN INSIDER

NPS Score

4.9 Student satisfaction

K+

5-star reviews

GERRARD DUGGAN - MAVEN INSIDER
ANNIE NELSON - MAVEN INSIDER
BRYCE GERBER - MAVEN INSIDER
MARJOLEIN OPSTEEGH - MAVEN INSIDER
STEFANO CIURLIA - MAVEN INSIDER
MARCO MICHELINI - MAVEN INSIDER

NPS Score

4.9 Student satisfaction

K+

5-star reviews

MAVEN FOR BUSINESS

Empowering teams with leading data and AI skills

Empowering teams with leading data and AI skills

We're empowering top companies & teams with game-changing data & AI skills

In 2024 we welcomed 84 new teams to the Maven Analytics platform, developed brand new instructor-led training (ILT) offerings, and continued developing partnerships to expand our footprint.

We also piloted a new series of Free Lunch & Learn sessions, featuring live instruction led by top Maven instructors. These include hands-on, technical workshops with Excel, SQL, Power BI and Python, along with sessions focused on broader themes like data literacy and storytelling.

Last but not least, we were thrilled to welcome a new Director of Sales to the Maven team in late 2024, who will help us evolve our B2B and enterprise offerings and help position Maven Analytics as a leader in the space.

MAVEN FOR BUSINESS

Empowering teams with leading data and AI skills

We're empowering top companies & teams with game-changing data & AI skills

In 2024 we welcomed 84 new teams to the Maven Analytics platform, developed brand new instructor-led training (ILT) offerings, and continued developing partnerships to expand our footprint.

We also piloted a new series of Free Lunch & Learn sessions, featuring live instruction led by top Maven instructors. These include hands-on, technical workshops with Excel, SQL, Power BI and Python, along with sessions focused on broader themes like data literacy and storytelling.

Last but not least, we were thrilled to welcome a new Director of Sales to the Maven team in late 2024, who will help us evolve our B2B and enterprise offerings and help position Maven Analytics as a leader in the space.

customer success

World-class support with record-high satisfaction

World-class support with record-high satisfaction

World-class customer success & student support remain our top priority

That’s why we’ve continued to invest in our customer success team, roll out new tools and processes to help us better serve students, and introduce more ways to connect with the Maven team.

Our efforts are clearly paying off, earning us a 97% CSAT score with a 12-minute median response time – both miles ahead of industry standards.

General Engineer at Norfolk Naval Shipyard

"Because of this Maven Analytics, I was able to secure a job as a General Engineer at Norfolk Naval Shipyard, where I will be working with data. It has been an absolute pleasure taking courses and completing projects from Maven Analytics! Because of this company, I have found my passion and lifelong dream of data analytics and I am extremely happy! I am looking forward to taking more courses from Maven Analytics in the future! Great job!"

%

CSAT score

min

Median response time

customer success

World-class support with record-high satisfaction

World-class customer success & student support remain our top priority

That’s why we’ve continued to invest in our customer success team, roll out new tools and processes to help us better serve students, and introduce more ways to connect with the Maven team.

Our efforts are clearly paying off, earning us a 97% CSAT score with a 12-minute median response time – both miles ahead of industry standards.

General Engineer at Norfolk Naval Shipyard

"Because of this Maven Analytics, I was able to secure a job as a General Engineer at Norfolk Naval Shipyard, where I will be working with data. It has been an absolute pleasure taking courses and completing projects from Maven Analytics! Because of this company, I have found my passion and lifelong dream of data analytics and I am extremely happy! I am looking forward to taking more courses from Maven Analytics in the future! Great job!"

%

CSAT score

min

Median response time

%

%

CSAT score

min

min

Median response time

LEARNING EXPERIENCE

Expanding skills with new courses, projects, and learning content

Expanding skills with new courses, projects, and learning content

Since day one, we've been obsessed with delivering an unparalleled learning experience for individuals and teams.

As we continue to expand into new topics and learning modalities – both self-paced and instructor-led – our commitment to quality has never wavered.

In 2024 we released 6 new self-paced courses, including some new high-demand topics (Data Literacy, Cloud Basics, Copilot for Excel, Data & AI Ethics, Advanced SQL) and a complete rebuild of our popular Power BI Service course.

Our instructor team also produced 19 new guided projects to help students grow their portfolios and sharpen their skills with practical, real-world cases. Projects cover topics ranging from supply chain and manufacturing to retail, finance, HR and more, with many more in the works for 2025.

LEARNING EXPERIENCE

Expanding skills with new courses, projects, and learning content

Since day one, we've been obsessed with delivering an unparalleled learning experience for individuals and teams.

As we continue to expand into new topics and learning modalities – both self-paced and instructor-led – our commitment to quality has never wavered.

In 2024 we released 6 new self-paced courses, including some new high-demand topics (Data Literacy, Cloud Basics, Copilot for Excel, Data & AI Ethics, Advanced SQL) and a complete rebuild of our popular Power BI Service course.

Our instructor team also produced 19 new guided projects to help students grow their portfolios and sharpen their skills with practical, real-world cases. Projects cover topics ranging from supply chain and manufacturing to retail, finance, HR and more, with many more in the works for 2025.

LEARNING RESOURCES

Sharing knowledge through articles, challenges, and guides

Sharing knowledge through articles, challenges, and guides

Off the platform, we continue to invest in public content to share knowledge and engage with our community.

We continued to scale our Learning Data Medium publication, adding 134 guest authors and publishing more than 200 new articles in 2024.

We also continued to run our popular global data challenges, receiving 1,300+ submissions over the course of 7 challenges. We plan to continue producing full-scale challenges every other month in 2025, and add some brand new competition formats into the mix as well.

Last but not least, we introduced a public resource hub for data leaders, featuring curated whitepapers and guides to help organizations build best-in-class data literacy skills.

Guest authors

+

Published articles

Data challenges

+

Challenge submissions

LEARNING RESOURCES

Sharing knowledge through articles, challenges, and guides

Off the platform, we continue to invest in public content to share knowledge and engage with our community.

We continued to scale our Learning Data Medium publication, adding 134 guest authors and publishing more than 200 new articles in 2024.

We also continued to run our popular global data challenges, receiving 1,300+ submissions over the course of 7 challenges. We plan to continue producing full-scale challenges every other month in 2025, and add some brand new competition formats into the mix as well.

Last but not least, we introduced a public resource hub for data leaders, featuring curated whitepapers and guides to help organizations build best-in-class data literacy skills.

Guest authors

+

Published articles

Data challenges

+

Challenge submissions

Guest authors

Guest authors

+

+

Published articles

Published articles

Data challenges

Data challenges

+

+

Challenge submissions

Challenge submissions

MAKING CONNECTIONS

Building a thriving community on and off the platform

Building a thriving community on and off the platform

We continue to invest in growing our community and building genuine connections.

As proud as we are of our product and content, nothing quite compares to the community we've built – both on and off the Maven platform.

Talking to REAL users, making REAL connections, and hearing REAL success stories are one of the most fun and rewarding parts of our job, and we're humbled by the sheer number of lives we've been lucky enough to touch.

To that end, in 2024 we continued our Analysts You Can Hire initiative, featuring the profiles and portfolios of 65 talented job seekers in the data community.

From a social standpoint, we saw moderate audience growth on LinkedIn, ticking past 200,000 followers. The bigger story was YouTube, where we saw 3x audience growth with 50,000 new subscribers and ~3,000,000 views. This is an area where we expect to continue investing heavily in 2025.

Inside the platform, we continue to see steady gains, including 20,000 course completions (led by Thinking Like an Analyst and Data Literacy Foundations), 500 learning path completions, and nearly 12,000 portfolio projects created.

MAKING CONNECTIONS

Building a thriving community on and off the platform

We continue to invest in growing our community and building genuine connections.

As proud as we are of our product and content, nothing quite compares to the community we've built – both on and off the Maven platform.

Talking to REAL users, making REAL connections, and hearing REAL success stories are one of the most fun and rewarding parts of our job, and we're humbled by the sheer number of lives we've been lucky enough to touch.

To that end, in 2024 we continued our Analysts You Can Hire initiative, featuring the profiles and portfolios of 65 talented job seekers in the data community.

From a social standpoint, we saw moderate audience growth on LinkedIn, ticking past 200,000 followers. The bigger story was YouTube, where we saw 3x audience growth with 50,000 new subscribers and ~3,000,000 views. This is an area where we expect to continue investing heavily in 2025.

Inside the platform, we continue to see steady gains, including 20,000 course completions (led by Thinking Like an Analyst and Data Literacy Foundations), 500 learning path completions, and nearly 12,000 portfolio projects created.

STUDENT ACCOMPLISHMENTS

Celebrating student success & dedication to learning

Celebrating student success & dedication to learning

We saw incredible growth and accomplishments from learners in 2024.

Some of our top learners showed amazing dedication by earning impressive learning streaks.

M+

Lessons completed

K+

Courses completed

100% assessment scores

M+

Teaching minutes

STUDENT ACCOMPLISHMENTS

Celebrating student success & dedication to learning

We saw incredible growth and accomplishments from learners in 2024.

Some of our top learners showed amazing dedication by earning impressive learning streaks.

M+

Lessons completed

K+

Courses completed

100% assessment scores

M+

Teaching minutes

M+

M+

Lessons completed

Lessons completed

K+

K+

Courses completed

Courses completed

100% assessment scores

M+

M+

Teaching minutes

Teaching minutes

OPEN

CAMPUS

LIVE EVENTS

Bringing data professionals together with unforgettable events

Bringing data professionals together with unforgettable events

We doubled down on live events in 2024, and went bigger than we’ve ever gone before.

We kicked off the year strong with January Jumpstart, hosting a series of weekly live webinars and career workshops on topics like resume writing, portfolio building, networking and interviewing.

We also brought back our hugely popular Open Campus event, unlocking 100% free access to the Maven Analytics platform in October. During that time we ran 24 live sessions featuring some of the biggest names in the data community, added brand new competitions and prizes (including the coveted Open Campus MVP award), and added nearly 15,000 new users to the platform.

Last but certainly not least, we launched Mavens of Data, a weekly live show featuring interviews with some of the world’s top data and AI professionals. We produced 30 episodes, launched on Apple and Spotify, drove 12,500+ event registrations, and hired fresh talent to continue scaling the show in 2025.


OPEN

CAMPUS

LIVE EVENTS

Bringing data professionals together with unforgettable events

We doubled down on live events in 2024, and went bigger than we’ve ever gone before.

We kicked off the year strong with January Jumpstart, hosting a series of weekly live webinars and career workshops on topics like resume writing, portfolio building, networking and interviewing.

We also brought back our hugely popular Open Campus event, unlocking 100% free access to the Maven Analytics platform in October. During that time we ran 24 live sessions featuring some of the biggest names in the data community, added brand new competitions and prizes (including the coveted Open Campus MVP award), and added nearly 15,000 new users to the platform.

Last but certainly not least, we launched Mavens of Data, a weekly live show featuring interviews with some of the world’s top data and AI professionals. We produced 30 episodes, launched on Apple and Spotify, drove 12,500+ event registrations, and hired fresh talent to continue scaling the show in 2025.


OPEN

CAMPUS

COMING IN 2025

The journey ahead: what to expect in 2025

The journey ahead: what to expect in 2025

We're just getting started. Look forward to big things happening in 2025.

There are a few things that we can predict for 2025 with near-absolute certainty:

  • We'll continue to produce world-class instructional content, including short-form video, self-paced courses, guided projects and learning paths.

  • We’ll continue delivering best-in-class training for Excel, SQL, Power BI, Tableau and Python, and add depth in topics like data literacy, AI and cloud.

  • We’ll continue to obsess over the user experience, evolve the platform by listening to our learners, and strive to create the best learning experience in the world.

  • We’ll continue to live our mission, every single day.

And of course there are some brand new developments in the works as well, including a redesigned course experience, AI-powered learning tools, major enhancements to our team and enterprise products, and some other things we can’t talk about quite yet.

No matter where this journey takes us, we look forward to another year of experimentation, innovation, learning and growth.

As we prepare to head to Phoenix for our next annual summit, we couldn't be more excited about the team we’ve assembled, the mission we're living, and the incredible opportunities that lie ahead.

From the entire Maven Analytics team, thank you for being part of our story.

Happy learning!


COMING SOON

COMING SOON

COMING IN 2025

The journey ahead: what to expect in 2025

We're just getting started. Look forward to big things happening in 2025.

There are a few things that we can predict for 2025 with near-absolute certainty:

  • We'll continue to produce world-class instructional content, including short-form video, self-paced courses, guided projects and learning paths.

  • We’ll continue delivering best-in-class training for Excel, SQL, Power BI, Tableau and Python, and add depth in topics like data literacy, AI and cloud.

  • We’ll continue to obsess over the user experience, evolve the platform by listening to our learners, and strive to create the best learning experience in the world.

  • We’ll continue to live our mission, every single day.

And of course there are some brand new developments in the works as well, including a redesigned course experience, AI-powered learning tools, major enhancements to our team and enterprise products, and some other things we can’t talk about quite yet.

No matter where this journey takes us, we look forward to another year of experimentation, innovation, learning and growth.

As we prepare to head to Phoenix for our next annual summit, we couldn't be more excited about the team we’ve assembled, the mission we're living, and the incredible opportunities that lie ahead.

From the entire Maven Analytics team, thank you for being part of our story.

Happy learning!


COMING SOON

COMING SOON

COMING SOON

COMING SOON

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