Overview

This project provides an understanding of the restaurant market in Mexico with recommendations on the type of restaurant to invest in.

Methodology used:

1. Used visualization to see which restaurant concepts resonate well with customer profiles.
2. Consumers ratings of a restaurant where used as a proxy to determine whether customers are likely to keep returning in the Long run.
3. Based on 1 and 2, restaurants to invest in where recommended.

About the dataset

Dataset contains restaurant ratings in Mexico by real consumers from 2012 including information about each restaurant and their cuisines, and each consumer and their preferences.

Insights and Recommendations

1. Highly rated restaurants have fewer number of customers. Mexican cuisine is the most preferred However, it has low ratings. Invest in restaurants that offer international cuisine. They have quiet a number of consumers with 66% who are highly satisfied.
2. Invest in High Price restaurants as they have the most highly satisfied consumers who will keep returning.
3. Invest in None alcoholic restaurant because they have the greatest number of customers and rank second in terms of customer satisfaction.
4. Invest in restaurants that have a smoking section because customers are highly satisfied and will keep returning.
5. Invest in restaurants nearest to its consumers. This is because majority of consumers cover distances between o to 5 km
6. Choose restaurant in an open area where there are fewer number of restaurants (less competition). This is because more restaurants in a closed area will result in the splitting of sales among competitors.