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Provide Insights to Marketing Team in Food & Beverage Industry

Tools used in this project
Provide Insights to Marketing Team in Food & Beverage Industry

About this project

Aim of the project is to provide key insights to the marketing team in making informed decisions to improve brand awareness, market share, and product development.

  • Conducted Market Research on Food & Beverage industry and provided key recommendations to the CMO in making a better performing market strategies that improves Business Process.

  • I have used Excel as data source, Power BI for data cleansing, modeling, building reports, and PowerPoint for the project presentation.

  • Client is able to reach 70% customers only from Online ads and TV Commercials and overall rating in terms of taste and flavor experience is 3.27.

  • Project Link: https://www.linkedin.com/feed/update/urn:li:activity:7086381714998005760/

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