Provide Insights to Marketing Team in Food & Beverage Industry

Aim of the project is to provide key insights to the marketing team in making informed decisions to improve brand awareness, market share, and product development.

• Conducted Market Research on Food & Beverage industry and provided key recommendations to the CMO in making a better performing market strategies that improves Business Process.

• I have used Excel as data source, Power BI for data cleansing, modeling, building reports, and PowerPoint for the project presentation.

• Client is able to reach 70% customers only from Online ads and TV Commercials and overall rating in terms of taste and flavor experience is 3.27.

• Project Link: https://www.linkedin.com/feed/update/urn:li:activity:7086381714998005760/