Maven Northwind Challenge

Description.

As part of my role in this challenge, I've been tasked by Maven Analytics with building a top-level KPI dashboard for the executive team. Its purpose should be to allow them to quickly understand the company's performance in key areas, including:

• Sales trends
• Product performance
• Key customers

Tools used.

• Canva: Template backgrounds.
• Microsoft Power BI: Data cleaning, organization, and visualization.

Entity-relationship diagram.

Dashboard.

Regarding the dashboard's design approach, a minimalist perspective was adopted to ensure a focused and concise presentation. The primary objective is to provide the responsible executives, in alignment with Maven's requirements, with a clear view of essential data elements. By adhering to a minimalist design philosophy, the dashboard emphasizes critical data points, facilitating efficient and effective decision-making for key stakeholders.