MacDonald Sales Dashboard South America 2022

Key Observations:

1. Sales Performance: The actual sales for the given period are $2,544 million, which is below the target of $3,000 million. The % complete for sales is 85%, indicating that sales have reached 85% of the desired level. There is a 15% gap remaining to achieve the target sales. This suggests that sales performance needs improvement.
2. Profit Performance: The actual profit for the given period is $890 million, below the target of $1,000 million. The % complete for profit is 89%, indicating that profit has reached 89% of the desired level. There is an 11% gap remaining to achieve the target profit. It is important to focus on improving profit margins to meet the target.
3. Customer Base: The actual number of customers for the given period is 87, below the target of 100. The % complete for customers is 87%, indicating that the customer base has reached 87% of the desired level. There is a 13% gap remaining to achieve the target number of customers. Efforts should be made to attract and retain more customers.
4. Sales by Country: The dataset provides sales figures for different countries in 2022. The countries listed are Argentina, Colombia, Brazil, Ecuador, Peru, Chile, Bolivia. Further analysis of sales performance by country is needed to identify specific trends, opportunities, and challenges in each market.
5. Customer Satisfaction: Customer satisfaction scores are provided for different categories: Speed, Quality, Hygiene, Service, and Availability. It is crucial to address any areas of low satisfaction and focus on improving customer experience and loyalty.