Maven Market is a fictional supermarket chain with stores in the US, Canada and Mexico.
The country sales directors and store location managers need a dashboard to track revenue trends, product performance and store performance in the respective cities.
Some of the key questions that they want to answer are:
- How much revenue was generate this month?
- How did we perform compared to previous months?
- Which are the best performing stores in the various countries?
- Which are the best performing brands by profit margin?
Key Insights
- Plato products had the highest profit margin (63.55%) in 1998.
- Despite Horatio products having the highest overall return rate(1.26%) this year, they experienced a 26.56% increase in profit over the last quarter of 1998.
- In the lowest performing store(Store 5) in the US, Cormorant products(top 3 brand overall) seem to be generating the highest profit margin(63.06%). There should be more promotions for the products to boost sales in this store.
DATA SOURCE: Maven Analytics - provided in the Microsoft Power BI Desktop for Business Intelligence (2023) course.