Take Flight with Northern Lights Air

Recommendations:

Expand province target market to Alberta.

Incentivize loyalty card members to book companion flights.

Gather parent information for loyalty card members for future summer and/or companion flight marketing campaigns.

Taret loyalty customers with average incomes to book flights.

Form a partnership with a bank for a bank-issued airline-branded credit card to give loyalty customers another avenue to earn miles and encourage brand loyalty. Total dollar cost from points redeemed could be eliminated with bank partnership.