Maven's Restaurant analysis

Business Goals: The goal is to conduct a study to learn about the restaurant market in several Mexican cities, to analyse interesting patterns and trends in the data to help understand the market and make investment decisions.

Key Customer Insights:

· Age Group: 80% of our customers belong to the 18-25 age group, our primary target audience.

· Budget: Most customers have a medium budget.

· Popular Cuisine: Mexican cuisine is highly preferred across all age groups.

· Drinking Preferences: 26.09% are non-drinkers, while 29% are casual drinkers.

· Smoking Preferences: Approximately 80% of customers do not smoke.

· Transportation Preferences: 79% prefer public transport, 27% use cars, and 11% walk.

Restaurant Functionality Insights:

· Price: 60 restaurants fall under the medium price range.

· Cuisine: Mexican cuisine is the most popular, followed by Bar and Cafeteria.

· Top 5 Restaurants: Hipocampo, Puesto de Gorditas, Chalita, La Cantina, and El Pacifo.

· Bar Service: 67% offer a full bar, 26% serve wine and beer only.

· Parking: 71% have parking facilities, 25% provide public parking, and 5% offer valet parking.

· Smoking Policy: 73% of restaurants have a no-smoking policy.

· Open Restaurants: Only 15 restaurants are currently open.

Analysis: Based on the insights gathered, there are several key factors to consider for strategic decision-making and investment opportunities in the Mexican restaurant market:

1.Targeting the 18-25 age group: Given that most of our customers fall within this age range, our marketing campaigns and offerings should be tailored to their preferences and needs.

2.Emphasize Mexican cuisine: The popularity of Mexican cuisine presents an opportunity to further explore and expand our menu offerings in this category, catering to the preferences of our customers.

3.Diverse beverage options: Considering the varied drinking preferences, offering a wide range of beverages, including non-alcoholic options, will enhance the overall dining experience and attract a broader customer base.

4.Non-smoking environment: Maintaining a smoke-free environment aligns with the preferences of many of our customers and ensures a pleasant dining experience for all customers.

5.Accessibility and convenience: The preference for public transportation indicates the importance of selecting locations that are easily accessible, considering proximity to public bus stops.